Why Modern Dating Hurts So Much: Attachment, Rejection, and Healing in Today’s Post-COVID World

Modern dating is changing us. Not just how we meet partners, but how we relate to ourselves, our self-worth, our boundaries, our hope for connection. Something in today’s dating culture is making us forget who we are, what we deserve, and how to love ourselves first.

I’ve been watching, not just in my life, but in conversations, in friends’ stories, in what feels like the general pulse of modern love, and I’ve realised there’s something dark and quiet happening inside us. There’s something about today’s post-COVID dating world that’s not just reshaping the way we date, but the way we see ourselves. and I think it’s worth calling it out and us taking time to visit this…

Today’s post-COVID dating world is fast, unpredictable, and constantly in motion. Apps give us swipe-based access to hundreds of faces we never would have met 20 years ago. On paper, it looks like endless choice. In reality, it often produces:

  • emotional burnout
  • attachment anxiety
  • confusion and insecurity
  • fear of intimacy
  • fear of rejection

We’re wired for love – but we’re living in a culture that prioritises availability over authenticity and options over depth.

We’re wired for connection – but the environment keeps pulling us away

As human beings, our biology and psychology are designed for connection, belonging, intimacy. From the moment we were born, being seen, held, accepted mattered. Security, attachment, we evolved to crave these things because they helped us survive and thrive.

But fast forward to now, apps, social media, endless options, midnight messages, “situationships,” and ghosting. On paper, we have more “freedom” and “choice” than ever. But in practice, many of us are more isolated, more anxious, more starved for real connection.

We’ve built a dating culture that normalises disposability and emotional detachment, a culture where it’s normal to treat intimacy like a transaction, and then wonder why we feel hollow.

So when someone shows even a gesture of interest, a kind smile, a compliment,  a deep chat, even just attention, our nervous system reacts like it’s light. We crave that light. We lean into that possibility of warmth the way a plant leans toward the sun. It’s instinct, it awakens us, we WANT the light!

The biology of intimacy – why “casual” doesn’t stay casual

We tell ourselves we’re fine with casual. However our biology often thinks differently. Intimacy, emotional or physical – releases chemicals: hormones like oxytocin, bound up with bonding and trust; neurotransmitters like dopamine, tied with reward, pleasure, anticipation. Touch, warmth, closeness – they make us feel safe, seen, wanted.

Human beings aren’t built for disposability. Physically, emotionally, chemically:

  • Oxytocin (bonding + connection hormone)
  • Dopamine (reward + longing chemical)
  • Vasopressin (attachment + pair-bonding hormone)

These aren’t psychological myths — they’re biology. Intimacy signals to the brain:

Once those signals hit us, we begin to tether, Not necessarily consciously, but deep in our limbic system: “This person made me feel something real.” Maybe for a night, Maybe for a conversation. But real enough.

When that tether is formed, the weight of rejection doesn’t just feel like a lost relationship – it feels like a disruption of safety, of attachment, of self-value.

That’s why sometimes, after the “casual thing,” heartbreak doesn’t feel casual at all. It feels raw, visceral, heavy, because we attached, and tried to convince ourselves “We just wanted fun”. 

Attachment styles, vulnerability and the modern dating trap

Part of the struggle lies in our variation in attachment styles. Some of us find comfort in closeness; some recoil at it; some oscillate between the two. Roughly a third to two-fifths of adults show some kind of insecure attachment style (anxious, avoidant or disorganised). Among those, some lean toward anxious attachment – craving closeness and validation, but haunted by fear of abandonment or rejection.

In a dating environment rife with uncertainty (ghosting, mixed signals, hot-and-cold behaviour, ambiguous “situationships”), anxious people get caught in a loop:

  • They seek validation: “If I can just get this person to like me – text me, stay with me – I’ll feel safe.”
  • They become available, open, emotionally generous, seeking connection.
  • But availability sometimes gets misinterpreted as access, not value.
  • They stay, hoping for stability or love; but often meet inconsistency, indifference, or rejection.
  • Their own emotional need is dismissed, ignored, or undercut – and they’re left feeling replaceable.

That leaves a deeper wound than just being single. It chips away at self-worth. It consumes us. We try to convince ourselves we have the power, but we don’t! We don’t at all, but our conscious mind will do anything to convince us, ‘We’re ok!’ 

The paradox of “availability” vs “value” in modern dating

Here’s the painful paradox I keep seeing and not only that, what I have experienced myself:

  • If a person (often a woman) is warm, available, open to love – they are ready for connection. They offer emotional honesty, clarity, possibility.
  • Yet, sometimes the people who are genuinely looking for that kind of connection don’t recognise its value. They expect something easier: fun, convenience, less emotional labour.
  • On the other hand, a person who seems harder to get – more aloof, more “mysterious,” more reserved – can sometimes be perceived as more desirable simply because there’s a sense of challenge, of scarcity, of chase.

Sociologically and psychologically, it’s a glaring mismatch between what we need (authentic connection, emotional honesty, mutual respect) and what gets rewarded (scarcity, challenge, detachment).

It’s not about “blame” – it’s about recognising that the marketplace of modern dating values the wrong things and for those who come to it with softness, vulnerability, readiness for love –  it’s often the hardest place to find what they genuinely seek.

Rejection: more than just “loss” it’s an identity fracture

When we get rejected, when someone disappears, or treats us like we were never a priority, it doesn’t just sting. It shakes something deeper. I myself have struggled over the years with this, even trying with various therapists to understand the root cause of it all, and I know the answers now, however for most of my life, I was left feeling unwanted, unloved and rejected..

  • Validation-based self-worth: If a lot of our self-esteem depends on “being wanted,” then rejection becomes proof of inadequacy, unworthiness, or invisibility.
  • Attachment rupture: Because our nervous system may have already started to bond, rejection doesn’t feel like a story that ends , it feels like a safe place collapsing, and our whole world is crumbling
  • Internalising blame: We tend to whisper (or shout) to ourselves: “I’m too much / not enough / unlovable.” And instead of seeing that the system is what’s broken, we turn the mirror on ourselves.

In today’s environment, rejection isn’t just a breakup. It’s often felt like a personal failure.

What are we really chasing and what’s missing?

Maybe what we’re seeking is not another person. Maybe we’re seeking:

  • To be seen, to feel that someone understands us beyond the surface.
  • To be valued, to believe that who we are, what we bring, matters.
  • To be safe , emotionally, physically, mentally.
  • To belong,  to connect, to share, to build.

What so many of us discover and sometimes too late, is that these things likely begin with self. If we don’t see ourselves as worthy, safe, valuable, and whole … then no external validation can truly fill that void.

And what gets missing in that chase is often self-respect, self-compassion, self-understanding.

Healing isn’t about “not wanting love” – it’s about redefining where love starts

We can’t necessarily change the system. We can’t rename apps. We can’t make society stop valuing challenge over emotional availability. But we can start changing ourselves. We can build a different inner story. One grounded not in external validation, but internal integrity.

Here’s a rough “healing script” I’m writing for myself , maybe you, or anyone reading this, might relate too:

  1. Recognise my own worth – independent of attention. I am worthy whether someone texts me or not. I am love; I don’t need someone else to confirm it.
  2. Slow down intimacy – emotional and physical. Intimacy doesn’t have to be fast. I give my body, my heart the time to read: “Is this person safe? Do I feel respected?” before I lean in. Of course as any sexual being, of course I crave intimacy, but after my celibacy journey I realised, what I have holds value to me.
  3. Cultivate inner validation, with self-care, self-love, self-respect. I get to look in the mirror and say: “You matter. You deserve respect. You don’t need to chase love – you need to walk towards it.”
  4. Seek emotional clarity – not just physical. I value people who show up with words and actions that match. I’m not afraid to ask: “What do you want? Why are you here?”!!! Don’t be afraid to as that! Sleeping with someone will not suddenly make them fall in love with you! Trust me im pretty confident in the bedroom, but it doesn’t cast them under some love spell!
  5. Set boundaries – protect my time, energy, heart. I will not compromise my self-respect just to feel desired or accepted. I will leave what feels like convenience rather than connection.
  • Find belonging in my community and self-worth in purpose. Real love, trust, and belonging may come from friendships, passions, creativity – not just romantic pursuit.
  • Hold space for growth, patience, and self-compassion. Healing takes time. I might stumble, I might be impatient. I choose to believe that I and the people who deserve me, are worth waiting for.

Conclusion: Relearning love from the inside out

This isn’t a manifesto against dating, sex, or modern love. I still believe in love. I still believe in connection. I still believe in the power of human closeness.

What we’re really fighting against,  what we need to heal from, is the dissonance between what our hearts and bodies crave, and what this fast-moving world offers.

We’re not broken for wanting love, or for wanting closeness. We’re human. We’re wired for bonding, for care, for tenderness.

But maybe the first step is to stop chasing love as a drug. Maybe the first step is to reclaim love from within, to remind ourselves that we are already whole, already worthy, already enough. To remind ourselves its all just chemical reactions… 

Maybe then, when we do open ourselves to another person, it won’t be out of desperation, longing, or validation-hunger, but out of a surplus of self-love.

Because the love we truly deserve isn’t transactional. It’s not earned by being “easy to get” or “hard to win.” It’s simply a reflection, of how much we respect ourselves, believe in ourselves, and hold ourselves worthy of loyalty, kindness, and care.

Maybe, if enough of us do that , change the way we love ourselves first,  we begin to change the way we let others love us.

Why Dating Feels Hard in 2025: Romance, Apps & Real Connection

Modern dating feels harder than ever. From dating apps to emotional disconnect, here’s why relationships feel complicated in 2025 , and why real romance isn’t dead.

How Do We Meet People These Days , and Can We Still Find Something Real?

There was a time when meeting someone happened almost by accident. You’d bump into someone in the supermarket, catch a stranger’s eye in a coffee shop, (we all know this happens to me all the time lol) or be introduced through a friend, and romance seemed to unfold naturally. Our grandparents didn’t have dating apps, social media or an endless stream of profiles. If they found someone attractive, they simply had to talk to them or the moment would pass forever and sometimes I do wonder whether that made them braver. Not necessarily more confident, just more present in real life because they didn’t have another option.

These days, even if you see someone across a cafe whom you’re drawn to, you probably look away, second-guess yourself, or assume they’re unavailable. I’m the girl on a night out, who gets called ‘stuck up’ because I wear an engagement ring, when I’m single, and refuses to talk to anyone, and so be it, if people want to knock me for that, but I have this deep rooted personal issue, of not wanting to give people the wrong idea, and then when someone is attractive I’m too bloody shy to chat anyway, so apps have been for me the only way to truly meet someone.

Modern dating culture has conditioned us to believe that real-life connection is unusual, almost surprising, when not so long ago it was the most natural way people met. It’s not that our confidence has disappeared; it’s that the world around us has changed. Our social circles have become smaller, our work-life routines more insular, and the unspoken rule now is that if you’re single, you should be on a dating app.

In 2025, dating apps have become the dominant way to meet people. You match, chat, hope, and repeat. And while dating apps open doors, they also create complications. There’s choice overload, emotional burnout, lack of effort, and this strange feeling that everything has become disposable. Even though a large percentage of newly married couples meet online now, and around a third of adults have used apps, not all of them feel that deeper sense of connection or relationship satisfaction. In fact, some research suggests that couples who meet offline tend to feel more stable and more connected long term. So while apps give us access to more people, they don’t necessarily make it easier to find something meaningful.

What feels hardest in modern dating is how quickly things shift when two people start to genuinely like each other. You can meet someone amazing, feel a spark, be open and honest about how you feel, and suddenly the other person goes cold. It’s a pattern so many of us recognise now, and it hurts. Honesty, which should bring people closer, often seems to push one person away, And in 2025, people are terrified of being seen as “too keen,” “love bombing,” or “moving too fast,” so they hold their feelings back and hope the other person will magically intuit how they feel, and it all falls to shit! Sorry to be blunt but it does, ‘He’s not into me’ is what I think, and then as soon as I call it off, he’s like, ‘I really like you’ – TOO Late, i’ve checked out!

There are psychological and biological layers to this. When we meet someone who excites us, our bodies release dopamine and adrenaline the “new attraction” chemicals. It feels intense, addictive, hopeful. But after a few weeks, those chemicals naturally settle. If the connection doesn’t develop into deeper bonding — the oxytocin stage — the initial rush fades. Many women tend to become more emotionally invested during that bonding period, while some men may start feeling pressure, uncertainty or emotional withdrawal. It isn’t universal, but it helps explain why one person leans in while the other pulls back, and even the emotionally stable, can still be like this, I have seen men and women so incredibly self aware, not understand the biology of this period.

Then there’s the lifestyle side of modern dating. So many people say they want a relationship, yet their behaviour shows something different. They want the companionship, but not the compromise. They want closeness, but not change. We’ve normalised this idea of “this is my life — if you want me, you fit into it,” making relationships feel like something that must not disrupt personal freedom. The result? Many people like the idea of love far more than they like the reality of having to make space for it. Everyone these days is like “I love my own space”, “I enjoy my own company” – Great, good for you, but are you realising a real relationship that won’t fail = Adaptations, effort and change!

This is especially painful when you’re a giver. I know this personally. I’m a selfless person by nature — I care, I give, I show up for others emotionally and physically and because of that, people often take me for granted. I’ve experienced it in dating, friendships and even family. People get used to you being the one who understands, who adjusts, who nurtures, who comforts, who puts in the extra effort and they begin to rely on it without ever matching it. Takers are often drawn to givers because givers make their lives easier and givers, hoping for reciprocity, often hold on longer than they should. It’s a hard, painful imbalance that has become more visible in today’s dating world. I mean we are not going back to the Giraffe and Lion story, you don’t have to be a narcissist to feed off others…

It also ties into something else: fear of losing freedom. Modern dating has created a culture where people want emotional security without sacrificing independence. They want someone, but they don’t want to change anything about their life to accommodate that someone. They want connection, but not commitment that requires effort, and unless two people are equally ready to show up emotionally and practically, dating becomes an exhausting game of mismatched expectations.

But even with all of this, the apps, the fear, the disposability, the emotional imbalance, I do still believe romance exists. Not in a grand, cinematic way, but in the quiet, steady ways two people show up for each other. There are people who want to go above and beyond emotionally. People who want to care deeply, build a partnership, prioritise each other, and make their partner feel chosen and valued. These people are absolutely out there, even if they get overshadowed by the noise of modern dating apps, they could very well sat on dating apps, and they could be sat there with an inbox full, but waiting for someone like you, to show up!

The truth is, being on your own isn’t a failure. If anything, it’s where your strength grows. Being single gives you space to understand who you are, what you want, what you deserve, and what your boundaries are. Your independence becomes an asset, not a barrier. When you stand strong in yourself, you choose better. You stop tolerating less than you deserve. You recognise taking behaviour sooner. And you attract people who value your strength instead of draining it. You need to look in the mirror and love who looks back a you, love that person, and realise they need nurturing above anyone and all else. I make this a priority of mine, I look in the mirror or I take a selfie, and tell myself, Kerry you are worth more.. so do the same and never stop.

So yes, dating apps might be the main way to meet someone in 2025, and spontaneous real-life encounters might be rarer, however that doesn’t mean real love has disappeared. It means we approach dating with more awareness, more intention, and more self-worth. It means we stay open, but grounded. Hopeful, but realistic and it means we believe that the right person, whether found on an app, in a coffee shop, or through a friend, will match our effort, not take advantage of it. They will make space for us, not ask us to shrink. They will honour our giving nature, not drain it.

Romance is still alive. Good people do still exist. And no matter how complicated modern dating becomes, it’s always worth giving someone a chance when they show you they’re ready to show up too.

If we don’t keep taking chances , how will we ever know…