If you’ve ever found yourself wondering why someone could look you in the eyes, promise connection, talk about a future with you, make you feel chosen… only to vanish after sex, you’re not alone. In today’s dating world, this is one of the most common and painful experiences many women face. We hear all the right words, we feel the emotional spark, we start to trust what’s being built… and then suddenly, the warmth turns cold.

This blog explores why this happens, what’s really going on psychologically, emotionally, and behaviourally and most importantly, why this isn’t a reflection of your worth. If you’ve been ghosted, future-faked, or emotionally led on, I want you to feel seen, validated, and empowered by the end of this. It’s shitty but it happens, and we can’t help it when the anxiety sets in, finally you thought you’d met a good’un, only for them to turn out like everyone else!

The Good morning and sweet dreams texts vanish, the X at the end of messages vanish, the ‘We’ve got this’ is a long distance memory and the ‘next date’ talk dries up dryer than the Sahara. There is a real sadness to this, and its something I have studied deeply, yet I still don’t have the answers, I still cannot understand why people treat the other party like this, because its painful and hurtful, and however strong you are as a person, it can still be crushing, facing the reality, that they ‘Just aren’t into you’ – Wow now that reminds me of one of my first blogs! (Anyone remember)!

Why Do Some Men Say All the Right Things… Then disappear?

There’s a specific kind of heartbreak that doesn’t just hurt, it leaves you confused, doubting yourself, and second-guessing everything that felt real. One minute he’s saying, “I can’t wait to spend more time with you,” “We’re going to get through this together,” and “I see something with us.” The next minute? He’s cold, distant, silent, or suddenly dealing with problems that never existed before.

But here’s the part most women never get told: this pattern has nothing to do with your value. It has everything to do with his lack of integrity, emotional maturity, and capacity for real intimacy.. FACT!

Some people use Words as Tools, not Promises

There are men who treat words like currency, something they spend to get what they want in the moment. They say whatever will create closeness, comfort, and trust, without thinking about the emotional consequences.

They’re not necessarily masterminds or villains; they’re emotionally immature.

To them, phrases like:

• “I’m really into you.”
• “I can’t wait to see where this goes.”
• “We could be great together.”

…are more about creating a vibe than establishing a genuine intention. Meanwhile, you take those words seriously, because you meant yours.

Sex and intimacy triggers Vulnerability, and Avoidant men panic

For emotionally unavailable or avoidant men, sex is the moment when everything suddenly feels “real.” This is when he realises he might need to follow through. He might need to show up. He might need to actually invest.

Instead of communicating like an adult, he withdraws.

He blames stress, work, family problems, mental health, anything that lets him exit the situation while saving face. These “problems” usually appear out of nowhere because they’re not genuine issues, they’re escape routes. They’re his reason to go cold, his reason to run away.

They want the Fantasy, not the responsibility

This is a big one.

Some men genuinely love the idea of connection.

They love the chase.

They love the emotional intensity.

They love feeling wanted.

But when it’s time to turn that fantasy into something real, consistency, communication, accountability, they freeze. They don’t want a relationship; they want a moment and when the moment is over, so is their effort.

Their Disappearance is not a Reflection of You

This part matters:

Just because someone wasn’t able to follow through doesn’t mean you weren’t enough. It means they weren’t capable.

A man who is ready, emotionally aware, and genuinely interested won’t go cold after intimacy. He won’t future-fake. He won’t treat closeness as a performance and then retreat as soon as the spotlight fades. His behavior says nothing about your desirability, beauty, value, or lovability.

It only reveals his emotional limits.

The Hard Truth: Some men chase the high, not the Connection

There are men who treat dating like a dopamine sport. The chase is intoxicating. The validation is addictive. The thrill keeps them engaged, but only until the novelty wears off.

Once the excitement shifts into something deeper and more vulnerable, they disconnect. Not because you changed, but because the game did, the hormones feel different, and they are not self aware or knowledgeable to realise, they’re playing on hormones.

It’s not Just “Rump and Dump” … It’s Emotional Dishonesty

The sexual part is only half the issue. The deeper betrayal is the emotional deception. He didn’t just use your body, he used your mind, your trust, your vulnerability, your openness. He convinced himself you were what he wanted, but then he knew he doesn’t know what he truly wants in life anyway!

And that kind of behaviour isn’t about sex; it’s about character.

Rump and dump is a term I got told this year, by my ex. ‘You’re not a Rump and Dump girl Kerry’ – I was like WTF!!! However my ex did mean this as a compliment, but for someone like him, the term almost felt immature and unintelligent, so it shocked me! I mean I’m glad I wasn’t lol, but what an awful expression.

It literally mean, fuck her and fuck her off!! Beautiful hey!!!!

The expression of ‘Rump and Dump’, ‘Pump and Dump’ is actually used by fraudsters – How apt – Given that situation!

What you felt was real, What he showed was his insecurities.

Your emotions were genuine, Your intentions were sincere, Your connection felt real because you were real. His disappearance wasn’t proof that you misread the situation, it was proof that he misrepresented himself. He isn’t capable of handling a woman like you.

You see with some men, avoidance isn’t about them being the enemy, its about their insecurities, it can also mean, they think they aren’t worthy of you, that you’ll get bored of them, that you’ll hurt them. Enter the over thinkers, those who have a real shot of happiness with you, but talk theirselves out of it, thinking you’re not into them, and this is so sad, because 9/10 times you are, you really are. However they would rather put up walls and talk theirselves out of what amazing relationships they could have, (and often need) , due to the fear of not being good enough.

So….

If you’ve ever been left wondering why someone could be so warm, so convincing, so emotionally intimate one moment, and then so distant the next, please hear this: You did nothing wrong. You weren’t “too much,” you weren’t naive, and you weren’t imagining things.

You were dealing with someone who lacked the depth, honesty, emotional availability and maybe sadly confidence, required for real connection.

This experience doesn’t define your future, it clarifies your standards… AGAIN!

It doesn’t diminish your value, it exposes THEIR limitations And it doesn’t mean love won’t find you, it means you’re learning to recognise who’s truly capable of offering it.

You deserve consistency, You deserve sincerity, You deserve someone who doesn’t disappear when things get real, but grows deeper into them with you, and however much you internalise this, and feel the rejection badly, think, your value, and your worth has not been diminished because of this, it’s yet, sadly another fucking learning curve! (Do they ever cease)

So hold your head high, and say my fave saying ‘Shit happens’ –